Image: Water feature @ LACH Mondzorg by DOKA concepts
The current spirit of the times is guiding society towards a renewed appreciation for well-being. This is not just a feeling we've been experiencing for quite some time, but the numbers confirm it: the well-being sector is growing annually by 5-10%, with 79% of consumers considering well-being important, and 42% even viewing it as a top priority (source: McKinsey).
Designing with the user in mind
This awareness of well-being, or "wellbeing," is increasingly permeating the world of design. But how do you integrate this into a design? Wellbeing design requires a deeper approach. Every decision, from the color palette to the lighting, is made with the well-being of the user, visitor, customer, or guest in mind.
"What would spaces look like if architects designed buildings based on the emotions, healing and happiness of the user?" – ArchDaily
A fascinating example of this is neuroarchitecture. This principle explores how choices in a space influence people's blood pressure, heart rate, and the feeling of calm and relaxation. While inherently important in the healthcare sector, designing for emotions and well-being is also relevant in hospitality, education, and retail.
What is Neuroarchitecture?
Neuroarchitecture is a multidisciplinary approach to interior design that combines the principles of neuroscience and psychology with architectural design elements. The goal? Designing spaces that are not only visually appealing but also support the physical and mental health of users. Neuroarchitecture acknowledges that our environment has profound influences on our emotions, concentration, stress levels, and overall well-being.
The Benefits of Neuroarchitecture
Applying neuroarchitecture in interior design offers numerous benefits. It can enhance productivity and creativity, reduce stress, promote health, and improve overall quality of life. It enables designers to create spaces that are not only aesthetically appealing but can also positively influence the user on a different level.
Curious about the possibilities of implementing neuroarchitecture in your space? Feel free to send a message, and let's brainstorm together about the various possibilities.
Want to get started right away? Read here 5 practical tips for applying neuroarchitecture.